https://keepresponsehq.com/blog How local search and AI search work for local businesses. en Fri, 30 Oct 2026 12:00:00 GMT https://keepresponsehq.com/blog/contractor-website-guide-turn-visitors-into-calls https://keepresponsehq.com/blog/contractor-website-guide-turn-visitors-into-calls Fri, 30 Oct 2026 12:00:00 GMT Conversion What a contractor's website has to do, in a sensible order: put the phone number and service area up front, work on a phone, give each service a page, show reviews honestly, and decide between repair and rebuild. https://keepresponsehq.com/blog/map-pack-ranking-dropped-what-to-check https://keepresponsehq.com/blog/map-pack-ranking-dropped-what-to-check Wed, 28 Oct 2026 12:00:00 GMT Local SEO A checklist for a contractor whose Google Business Profile has slipped: confirm the profile is showing, review recent edits, look for duplicates, then reviews, location, competitors, and your site. https://keepresponsehq.com/blog/nap-consistency-audit-contractors https://keepresponsehq.com/blog/nap-consistency-audit-contractors Mon, 26 Oct 2026 12:00:00 GMT Local SEO A step-by-step NAP audit for contractors, in the order the expert survey suggests: your website, Google, Bing and Apple Maps, key directories, then duplicates. https://keepresponsehq.com/blog/test-review-request-text-email-in-person https://keepresponsehq.com/blog/test-review-request-text-email-in-person Fri, 23 Oct 2026 12:00:00 GMT Reviews We haven't found public data comparing review request channels for contractors, so here is how to run a fair test on your own jobs without breaking Google's or the FTC's rules. https://keepresponsehq.com/blog/google-business-profile-categories-contractors https://keepresponsehq.com/blog/google-business-profile-categories-contractors Wed, 21 Oct 2026 12:00:00 GMT Local SEO What Google says about choosing categories, where experts rank them, and how to pick and change a contractor's primary and additional categories without causing problems. https://keepresponsehq.com/blog/rebuild-or-repair-contractor-website https://keepresponsehq.com/blog/rebuild-or-repair-contractor-website Mon, 19 Oct 2026 12:00:00 GMT Conversion A decision framework: which problems are fixable on the site you have, when a rebuild makes sense, and what Google says a rebuild puts at risk. https://keepresponsehq.com/blog/ai-overviews-vs-map-pack-contractors https://keepresponsehq.com/blog/ai-overviews-vs-map-pack-contractors Fri, 16 Oct 2026 12:00:00 GMT AI Search What each one needs according to Google, what consumers report doing, where the work overlaps, and an order to tackle it in. https://keepresponsehq.com/blog/local-pack-ranking-factors-whitespark-google https://keepresponsehq.com/blog/local-pack-ranking-factors-whitespark-google Wed, 14 Oct 2026 12:00:00 GMT Local SEO The top ten local pack factors from Whitespark's 2026 expert survey, set against Google's own three factors, and which ones a contractor can actually change. https://keepresponsehq.com/blog/service-area-pages-vs-doorway-pages https://keepresponsehq.com/blog/service-area-pages-vs-doorway-pages Mon, 12 Oct 2026 12:00:00 GMT Local SEO What Google's spam policy says about pages built for specific cities, what experts rank first for local organic results, and a test for whether a town page earns its place. https://keepresponsehq.com/blog/mobile-page-speed-checklist-home-service-websites https://keepresponsehq.com/blog/mobile-page-speed-checklist-home-service-websites Fri, 09 Oct 2026 12:00:00 GMT Conversion The three Core Web Vitals and their thresholds, how to measure them with real-user data, and the fixes that address the most common causes of a slow phone experience. https://keepresponsehq.com/blog/respond-to-bad-google-review https://keepresponsehq.com/blog/respond-to-bad-google-review Wed, 07 Oct 2026 12:00:00 GMT Reviews When to report a review, how to reply publicly, what to avoid, and what the data says about why replies matter to the customer reading them. https://keepresponsehq.com/blog/localbusiness-schema-contractors https://keepresponsehq.com/blog/localbusiness-schema-contractors Mon, 05 Oct 2026 12:00:00 GMT AI Search Which schema type to use, which properties to fill in, where the markup goes, and how to check it, based on Google's and schema.org's own documentation. https://keepresponsehq.com/blog/how-many-reviews-contractor-needs https://keepresponsehq.com/blog/how-many-reviews-contractor-needs Fri, 02 Oct 2026 12:00:00 GMT Reviews There is no single number, but there are two sources with real figures and a simple way to turn them into a target based on your own competitors. https://keepresponsehq.com/blog/click-to-call-contractor-website https://keepresponsehq.com/blog/click-to-call-contractor-website Wed, 30 Sep 2026 12:00:00 GMT Conversion How to turn every phone number on your site into a tappable link, size it so it's easy to hit, and check that it works on a real phone. https://keepresponsehq.com/blog/asking-customers-for-reviews-google-ftc-rules https://keepresponsehq.com/blog/asking-customers-for-reviews-google-ftc-rules Mon, 28 Sep 2026 12:00:00 GMT Reviews You are allowed to ask. The rules cover how you ask: no incentives, no filtering who you ask, and no pressure on the rating or the wording. https://keepresponsehq.com/blog/service-area-vs-storefront-google-business-profile https://keepresponsehq.com/blog/service-area-vs-storefront-google-business-profile Fri, 25 Sep 2026 12:00:00 GMT Local SEO The three setups Google recognizes, which one fits a contractor, the addresses Google won't accept, how service areas are defined, and what to expect from verification. https://keepresponsehq.com/blog/contractor-guide-online-reviews https://keepresponsehq.com/blog/contractor-guide-online-reviews Wed, 23 Sep 2026 12:00:00 GMT Reviews What homeowners say they look for in reviews, where they read them, how to ask within Google's and the FTC's rules, how to show reviews on your site, and what to fix first. https://keepresponsehq.com/blog/google-business-profile-playbook-contractors https://keepresponsehq.com/blog/google-business-profile-playbook-contractors Mon, 21 Sep 2026 12:00:00 GMT Local SEO The full picture behind the checklist: the three factors Google says drive local results, where category and service-area setup fit, and the mistakes that can hold a profile back before reviews ever come into it. https://keepresponsehq.com/blog/ai-search-visibility-guide-home-service-businesses https://keepresponsehq.com/blog/ai-search-visibility-guide-home-service-businesses Mon, 14 Sep 2026 00:00:00 GMT AI Search What to fix first if you want ChatGPT, Perplexity, and Google's AI Overviews to name your business instead of your competitor's, in one place, with the two-minute version and the full breakdown. https://keepresponsehq.com/blog/get-cited-chatgpt-perplexity-ai-overviews https://keepresponsehq.com/blog/get-cited-chatgpt-perplexity-ai-overviews Thu, 10 Sep 2026 12:00:00 GMT AI Search Getting cited by AI assistants starts with concrete, checkable practices on your own site. Here's what to check first, and what's still unproven. https://keepresponsehq.com/blog/why-your-contractor-website-gets-no-leads https://keepresponsehq.com/blog/why-your-contractor-website-gets-no-leads Wed, 02 Sep 2026 12:00:00 GMT Conversion Traffic isn't always the problem for contractor websites. Conversion often is. Here's the list of friction points that can quietly turn visitors away before they call. https://keepresponsehq.com/blog/google-business-profile-checklist-contractors https://keepresponsehq.com/blog/google-business-profile-checklist-contractors Fri, 28 Aug 2026 12:00:00 GMT Local SEO A practical checklist for contractors to get their Google Business Profile in order: name, categories, service areas, photos, reviews, and the mistakes that can quietly hold back map pack visibility.